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AdMirror Campaign Diagnostics

Enter impressions, clicks, orders, attributed revenue and costs. Calculate CTR, CPA, original and refund-adjusted ROAS, and modeled ad contribution profit.

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Who it fits

Paid ad teams

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On-site tool

AdMirror Campaign Diagnostics

Enter your own data. Results are calculated in your browser and are not uploaded to a server.

Initial values are examples, not official fees or market data. Replace them with your own figures. N/A means no valid denominator or no finite break-even point.

ROAS5.63Attributed revenue / ad spend
Refund-adjusted ROAS5.40Revenue after refunds / ad spend
CTR5.6%Clicks / ad impressions
CVR7.5%Orders / clicks
CPA$7.62Ad spend / orders
Ad contribution profit$509.76Adjusted revenue - platform fees - goods/fulfillment - other - ads
Break-even original ROAS2.17Original revenue / contribution before ads; no finite threshold when contribution <= 0
Maximum CPA at break-even$19.76Contribution before ads / orders

Modeled contribution is positive only for the listed assumptions; this does not guarantee future returns.

How to use it

Use this when campaigns have clicks and orders but you are unsure whether to scale. It puts ad-platform metrics and actual profit in the same view.

  1. Align the attribution window; enter original revenue, ad spend, goods/fulfillment and platform costs.
  2. Enter impressions, sessions, clicks, orders and refund rate separately.
  3. Compare original and adjusted ROAS, CTR, CVR, CPA and contribution.
  4. Check omitted overhead and multi-day variation before changing the creative, offer or budget.

Checks before using

  • Revenue is adjusted for refunds and cancellations
  • CTR and CVR are analyzed separately
  • Product and fulfillment costs are included
  • Several days of data are available, not just one-day movement

Calculation and evaluation basis

CTR = clicks/impressions; CVR = orders/clicks; CPA = spend/orders; original ROAS = attributed revenue/spend; adjusted ROAS = revenue*(1-refund rate)/spend. Pre-ad contribution = adjusted revenue*(1-platform fee)-goods/fulfillment-other input costs. Ad contribution subtracts spend. Original break-even ROAS = original revenue/pre-ad contribution, only when contribution is positive. Maximum CPA = pre-ad contribution/orders. Zero denominators show N/A. Sessions are not impressions.

These notes support a first-pass decision. Before buying software, scaling ads, shipping goods, or handling tax matters, verify against platform dashboards, service contracts, official pricing pages, and professional advice.

Limits and assumptions

  • No ad-platform API; manually align the attribution window and reporting period
  • Goods and fulfillment costs remain incurred after refunds in this model
  • Unentered payment fees and fixed overhead are excluded; results never guarantee ad returns

Highlights

  • Connects ad spend to actual profit
  • Includes refund-adjusted revenue
  • Highlights break-even ROAS before scaling

Related guides

Cross-border profit: revenue, fees, shipping and ad costsPut marketplace fees, payment fees, tax reserve, product cost, logistics, ad spend, and FX into one model before scaling orders.What to check when TikTok Shop ROAS is not enoughReview ROAS, CTR, conversion rate, refund rate, CPA, and profit together before deciding whether to scale or pause a campaign.